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I send about forty LinkedIn messages a week, and for a long time I wrote them the way you are told to. A clean line about what we do. "We at Linkenite specialize in custom AI solutions to enhance business efficiency." I worked on that sentence. I moved the words around. I sent it
A partner asked me to sign an NDA this week, before we went any further. It came from a good place. He wanted to protect the thing we had built so nobody could walk off with it. And I said no. I want to be honest about why, because the reason is not the one you would expect, and
A founder I am already connected with wrote back to me this week and told me to stop.
POV: the buyer. Written from the other side of the inbox, using our own send data - the openers we wrote, the replies we got back, and the one that finally booked a meeting.
This morning I did something small before the standup. I opened my own LinkedIn inbox and I counted the pitches that got my name right and knew nothing else about me.
This morning my own team nearly went and bought phone numbers to cold-call strangers. I want to write that down before I talk myself out of how silly it was.
I sell a tool that sends LinkedIn messages. So this is a bit awkward to write.
I went through my LinkedIn inbox this morning and counted. There are messages in there from people who already said yes - happy to connect, nice to meet you, let's talk - that I have not answered in more than two weeks.
Everyone says AI killed outbound. The collapse everybody quotes is not in any dataset I could open. Gong's 28 million cold emails put the real price at 344 sends per meeting, and 6sense explains why: the buyer was not listening yet.
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